What's that machine you're using?

I'm using a vintage chainstitch embroidery machine.  It creates a decorative embroidery stitch that looks like a chain, hence the name "chain stitch".  I control the direction of the stitches by using a hand crank located under the table.  If you're old enough to remember, it's the same machine they used at Disneyland to embroider names on the mouse ear hats.

How long does one embroidery take?

The time for each embroidery varies due to may factors, but in general, a name takes about 5 mins to complete.